Eric So
Born in Hong Kong, Eric is a world-class designer and figure creator. In 2000, he premiered "The Art of
Bruce Lee" in New York City, Hong Kong and Tokyo to much critical acclaim, which led to an endorsement by Japanese brand
Medicom Toys. Later, he joined forces with Coca-Cola and created two seasons
of characters to promote Sprite. He undertook a
major commercial co-branding with Toyota for their new concept car,
the Voltz. Eric's collaboration with Chemistry to create figurines were immensely popular in Japan and
Asia. This popularity led to another major television commercial tie-in
with Meiji's Chelsea candy.
